Online dating marketing strategies
Other dating apps aren’t far behind — from JSwipe to Coffee Meets Bagel, companies are eager to capitalize on the growth potential within the online dating industry.The appeal of dating apps, it seems, is only increasing. In part, it can be attributed to the fact that the stigma once associated with online dating has all but vanished in the last ten years, according to Pew Research Center.The rule of 7 in advertising says people need to see something seven times before they remember it.Make sure what they are seeing is something you want them to remember.Yet, OKCupid (OKC) comfortably remains a top pick by people of diverse ages and socioeconomic backgrounds. At present, OKC boasts more than 3.5 million active users, and is consistently highly ranked in media listicles.What makes OKC special enough to remain critically relevant?Have you ever wondered why attracting new prospects on social media is so difficult?
Not every advertisement on Tinder has been as straightforward as Bud Light’s.
Apps like Tinder are especially appealing to marketers, since the app’s infrastructure allows them to target a specific age demographic.
When Bud Light decided to take out an ad on Tinder, for instance, the ad appeared only to users who had self-identified as 21-27 — an age range that represents, as brand director Hugh Cullman points out, their marketing sweet spot.
Launched in late 2012, dating app Tinder has enjoyed what can only be described as a meteoric rise.
Boasting almost fifty million users as early as 2014 (according to the New York Times), Tinder has become a global phenomenon.